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Thursday, April 3, 2008

La Mesa Coke TV Ad




It was actually the music that caught my attention when I first saw this Coke ad on TV. I watch in wonder at how this ad brings forth the Filipinos’ fiesta spirit, our sense of connectedness with people around us---everything, from pain to snack to joke or a Coke, for that matter, is there to be shared. Watch the ad and notice a ‘foreigner’ passes by, and a guy invites him. That’s where the extraordinary thing begins…every one moved to the next seat to give way to a guest--- a stranger who happens to pass by. It’s a brilliant way of presenting the innate warmth and friendliness of Pinoys towards strangers. Then a friend asks---when was the last time you did such an act? Surrendering a seat to a total stranger? When was the last time you practiced random act of kindness?


These questions were running through my head as I sip my ice-cold Coke.

8 comments:

  1. Been a long time I've seen a pinoy commercial (lol). I seldom remember commercials...but not the songs, I wonder now who directed this one, and the fading words 'sama-sama tayo sa pagsasalo' hehe, touching!

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  2. i love this commercial. the concept was very simple yet touched a soft spot in my heart. :-)

    when was the last time i gave up my seat to a stranger? i can't even remember. maybe eons ago. but i can remember giving up a cab i hailed for a young mommy with 2 kids. do you think that could count? :-)

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  3. Indeed, Filipinos are VERY hospitable. this is also the main reason why I enjoy my stay here. You really feel welcome!

    Alas, coke is not healthy ! ;-)

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  4. Generally, I don't pay much attention to commercials except when the music catches my fancy. There are commercials though that brought me to tears! :D Iyakin lang talaga ako.

    I have no idea who directed this ad, Gizelle. Ha'mo, re-research ko.

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  5. I agree, Eric.:D Makabawi man lang tayo sa 'hospitality' after all the bad publicity Philippines has been getting lately.

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  6. Of course, that counts, dyosa! Random kindness is one character of humans that is absolutely beautiful.:D

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  7. I'm glad that you feel that way, Sidney. Despite the bad politics, corruption scandals, pollution, natural and man-made disasters, this country still has a lot to be proud of.:D

    I only drink coke when there's no safe water available:D

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